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Background Story

This wasn't the first e-card I created but it is one of the most memorable and most often recycled for this incentive trip destination. Many people comment on the music track. I believe the music track is the heart of the animation. It is my goal to use choice audio tracks to help sell the promotion. My resume states that I create "toe-tapping audio mixes" and this is a perfect example. I learned a lot working for a travel company. For example, the el Archo is the stone arch which is part of Land's End, where this animation begins.

Case Study: Baha Bound
Challenge:
Create a reusable e-card design promoting the variety of water, land and party aspects of a trip to Los Cabos, Mexico. Feature the Land’s End arch and build the baha bound theme. Art provided by internal resources.
Story board:
View parital script here (set browser to allow pop-ups).
Solution:
Executives were excited about this animation and it is the most often leveraged for clients. This and a few others set the mold for new and fun animations. I devised several options for replay and exit buttons.
Link: Cabo e-card
    Details
  • Type: e-Promotion
  • Created: 2003
  • Maritz Proposal Development
    Software / Methods:
  • Flash, SoundForge, Illustrator, Photoshop, SwishMAX
  • Licensed audio
baha theme
All Rights Reserved. 2006. http://www.shrinkray.com