Challenge:
Our client contact favored retro & hip art despite their very conservative appeal. GOJO GOPLACES is the client's art; some parts of the concept was provided by internal resources.
This required a quick turn-around.
Story board:
View client art here
(set browser to allow pop-ups).
Solution:
I chose the music for it's retro swing. I offered three tunes and this was selected. I played the bubble loops against the art which contained random smaller boxes using it as fiss in a glass. I also took care with the colors and introducing then teasing pushing text in and out of the frame.
Executives loved the piece. Movements of elements are syncronized to music. Other retro elements animate in and out to tell the story.
Link:
See the GOJO e-card
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